David Sharek

My mission is to uncomplicate things. Most interesting technologies are intrinsically complex but they needn't be difficult or complicated. Combining my PhD in Human Factors and Applied Cognition with over 15 years of UX experience, I've developed a process for designing complex things to be as simple as they can be, and as easy to understand and use as possible.

Though the underlying theme in my life is to uncomplicate things, the space in which I prefer to work revolves around proximity and hyperlocal communities and information. This typically plays out through side projects and social experiments that I release from time-to-time.

During the day, I work as the Director of User Experience at Horizon Performance. In this role, I lead the vision and design of a high performance selection and development web and mobile application used by elite teams such as the Navy SEALs, NASA, Army Special Forces, Marine Raiders, and select athletic teams.

Twitter: @playgraph
LinkedIn: Work Experience
Academia.edu: Publications
Medium: @playgraph
Work: Director of UX