My mission is to uncomplicate things. Most interesting technologies are intrinsically complex but they needn't be difficult or complicated. Over the years I've developed a process for designing complex things to be as simple as they can be, and as easy to understand and use as possible.

I love working on projects that add real value to the world. I have spent over 15 years designing and developing digital products so that they are beautiful, easier to use, and most importantly, useful.

During the day, I work as the Director of User Experience at Horizon Performance. In this role, I lead the vision and design of a high performance selection and development web and mobile application used by elite teams such as the Navy SEALs, NASA, Army Special Forces, Marine Raiders, and select athletic teams.